This bespoke geodemographic classifi cation maps the geography of digital consumers within England by combining over seventy measures selected from survey and lifestyle data, alongside census and infrastructure performance statistics. This project forms an output of an ESRC funded PhD and research project, both undertaken at the University of Liverpool. This project aims to assist the pro ling of customer databases, targeted marketing applications, policy delivery and strategic planning, where Internet use and engagement characteristics of a target population are of high importance. The Internet User Classi cation (IUC) has a two-tier structure comprising four Super-groups and eleven Groups that are used to classify all Lower Layer Super Output areas in England.Classication groups:Supergroup 1: E-unengagedGroups1a: Too Old to Engage1b: E-marginals: Not a Necessity1c: E-marginals: Opt Out2: E-professionals and StudentsSupergroup 2a: Next Generation UsersGroups2b: Totally Connected2c: Students OnlineSupergroup 3: Typical TrendsGroups3a: Uncommitted and Casual Users3b: Young and MobileSupergroup 4: E-rural and FringeGroups4a: E-fringe4b: Constrained by Infrastructure4c: Low Density but High ConnectivitySee this data mapped by the CDRC Data published by Consumer Data Research Centre (CDRC)