Gen Z data tables – total sample; and Gen Z data tables – Gen Z sample

These two datasets provide the responses to a survey on food including what influences decisions on what people choose to eat, and what is important to people when selecting food for example price, animal welfare, origin of food. Knowledge of the food system Use of technology when purchasing food and key concerns about food.

The total sample includes all age groups 16+ and has a sample size of 2475.

The Gen Z sample is of generation Z only 16- 25 year olds and has a sample size of 619.