The FCA summarises the data collected between 1 October 2024 and 31 December 2024 on its actions against firms breaching financial promotion rules, and referrals and investigations into unregulated activity.
This data shows how the FCA is working to improve standards across the market to provide consumers with financial promotions which are clear, fair and not misleading.
Key messages include
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The FCA's interventions in 2024 Q4 resulted in 3,697 promotions being amended or withdrawn by authorised firms.
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The FCA issued 584 alerts on unauthorised firms and individuals, 11% of these were clone scams.
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The FCA proactively reviewed the marketing and promotions of claims management firms for motor finance claims. It reviewed 54 promotions across 8 individual firms; with breaches found in 6 out of the 8 firms. This resulted in 29 promotions being amended or withdrawn.