The Consumer Insights Tracker is an online monthly tracking survey commissioned by the Food Standards Agency (FSA) and administered by YouGov. It monitors the behaviour and attitudes of adult consumers aged 16+ in England, Wales and Northern Ireland in relation to food. The survey includes topics such as food availability, food affordability, consumer concerns in relation to food, confidence in the food supply chain and in the FSA as a regulator. A written commentary of this data can be found on the Consumer Insights Tracker FSA webpage.
Between April 2020 and June 2023, the Consumer Insights Tracker was administered by Ipsos UK. Due to the methodological differences between these two suppliers, data collected from Ipsos and YouGov should not be directly compared.